ALL MAVEN's Branded podcast: 013 Tanya Goodall Smith: Improve Your Brand Image

013 Tanya Goodall Smith: Improve Your Brand Image

Oct 7, 2020

Originally a graphic designer, Tanya Goodall Smith noticed that many small businesses in her area (Eastern Washington and Northern Idaho) were shooting themselves in the foot by using amateur photography in their advertising and marketing materials.

“When 90 percent of the real estate on your ad is a photo and it's terrible, “ she says, “it can be difficult to make it look good.”

In that case, your brand doesn’t look good. “Branding is your reputation,” she says. “It's what other people think of you or your business or your product.”

So Tanya decided to put her visual communications skills to work creating professional photos and videos for a clientele that includes companies, real estate brokers, medical practitioners, and anyone who “really cares about their business and their clients and really just wants to take their brand up to that next level, beyond the DIY.”

Her photos appear on everything from billboards to print ads to websites. She also offers video services, to provide the added impact of spoken words, music, and motion, and social media marketing services that make use of her photos.

Having discovered a niche, Tanya is also teaching other photographers the ropes of corporate and personal brand photography, and solo entrepreneurship: “I created the course that I wish I would have had.”